It’s not just about recording or distribution agreements anymore. Artists and producers are entering into wildly innovative arrangements, from one-offs to long term deals, with labels, publishers, brands and more. Three innovators tell us what works. 

Atella, producer and songwriter
Cris Falcão, managing director of artist & label strategy and GM Latin, Virgin Music Group
Txema Rosique, VP of A&R, Sony Music U.S. Latin
Jimmy Humilde, CEO, Rancho Humilde (moderator)