Jesús Triviño is an authority on Latino pop culture and a thought leader. He is a Webby-nominated content creator, who has covered music, TV, film, and more for over 20 years as a reporter, editor, producer, curator, and booker. He’s worked on projects for People, Vibe, Apple Music, New York Daily News, SLAM, XXL, Penguin Random House, Universal Music, Latina, Essence, and BET.

As a journalist he’s covered countless luminaries including Bruno Mars, Jennifer Lopez, Karol G, J Balvin, 50 Cent, Lin-Manuel Miranda, JAY Z, Demi Lovato, Shakira, Salma Hayek, Carmelo Anthony, Bad Bunny, as well as being the first writer to interview Daddy Yankee in the U.S. During his time at TIDAL, he’s championed the early careers of Feid, Anitta, Rauw Alejandro, and many more.

He's also been profiled and interviewed by POPSUGAR, Rolling Stone, Men’s Health, Oprah Daily, and more. As an active guest speaker, he’s been featured on events by ABC News, Arizona State University, Billboard, among others. Triviño is a professional member of The Recording Academy and is a winner of the 2023 National Latino Leader recognition awarded by the National Diversity Council.

He is presently the Senior Director of Industry Relations (general market) & Global Latin at TIDAL.