Hans Schafer
Since joining Live Nation in 2017, Hans Schafer, Senior Vice President of Global Touring, has been at the forefront of the growing demand for live Latin music. He has played a pivotal role in establishing Live Nation as the leader in live Latin talent, bringing attention to the impact and importance of Latin music across the industry and worldwide.
Schafer has played a pivotal role in expanding the types and sizes of arenas Latin artists play in, as demonstrated by many recent projects such as Karol G's first record-breaking first stadium world tour, including her successful European leg, the RBD reunion tour, Feid's arenas and stadium in USA, LATAM and Spain, Bad Bunny's Most Wanted 2024 Tour, as well as World's Hottest Tour, which was last year's #1 Latin tour in the world, and Young Myko's current XOXO Tour.
Los Bukis' 2021 run helped open doors for Latin artists to play and sell out stadiums. Hans also spent most of 2022 promoting Bad Bunny's historic 21-stadium run while prepping for RBD and Feid's total sell-out success in pre-sale.
In 2021, Schafer promoted the highly anticipated Los Bukis: Una Historia Cantada, Enrique Iglesias, and Ricky Martin Live in Concert tours. The Los Bukis reunion tour sold out 9 stadium dates and became the #6 biggest tour globally and the #1 Latin tour, as listed by Pollstar. The co-headlined Enrique Iglesias and Ricky Martin tour, originally scheduled for 2020, grossed nearly $19.3 million and featured special guests, including breakout star Colombian-Spanish singer and songwriter Sebastián Yatra, who is now headlining his own runs of shows this year.
Schafer's expansive portfolio of high-demand tours also includes Aventura's final run of shows as a group, which was the only Latin tour to sell out the Hard Rock Stadium in Miami before Bad Bunny, and Schafer's first Live Nation project, 2018's Luis Miguel: Mexico por Siempre tour, scored #14 across genres in Pollstar's North American top 200 tours and #1 in Latin tours by the same publication.
Live Nation Latin Touring, led by Schafer, shows no signs of slowing down as it continues to open and sell out multiple shows in USA, Canada, LATAM, and, most recently, Europe. In addition to continuing to work on Shakira's anticipated return, Schafer is breaking ground and establishing new territories such as Amsterdam, Germany, the UK, Portugal, and more.
Schafer's leadership in ushering in Latin musical talent that appeals to audiences of all generations is matched by his ability to build a strong team within Live Nation to support the growing list of record-setting events. That team includes representation of Latinos from various ethnic and cultural backgrounds. Schafer's understanding of the value of diversity has allowed him to make key hires across the US and Canada and integrate more women across all levels that he oversees at the company.
Schafer has played a pivotal role in expanding the types and sizes of arenas Latin artists play in, as demonstrated by many recent projects such as Karol G's first record-breaking first stadium world tour, including her successful European leg, the RBD reunion tour, Feid's arenas and stadium in USA, LATAM and Spain, Bad Bunny's Most Wanted 2024 Tour, as well as World's Hottest Tour, which was last year's #1 Latin tour in the world, and Young Myko's current XOXO Tour.
Los Bukis' 2021 run helped open doors for Latin artists to play and sell out stadiums. Hans also spent most of 2022 promoting Bad Bunny's historic 21-stadium run while prepping for RBD and Feid's total sell-out success in pre-sale.
In 2021, Schafer promoted the highly anticipated Los Bukis: Una Historia Cantada, Enrique Iglesias, and Ricky Martin Live in Concert tours. The Los Bukis reunion tour sold out 9 stadium dates and became the #6 biggest tour globally and the #1 Latin tour, as listed by Pollstar. The co-headlined Enrique Iglesias and Ricky Martin tour, originally scheduled for 2020, grossed nearly $19.3 million and featured special guests, including breakout star Colombian-Spanish singer and songwriter Sebastián Yatra, who is now headlining his own runs of shows this year.
Schafer's expansive portfolio of high-demand tours also includes Aventura's final run of shows as a group, which was the only Latin tour to sell out the Hard Rock Stadium in Miami before Bad Bunny, and Schafer's first Live Nation project, 2018's Luis Miguel: Mexico por Siempre tour, scored #14 across genres in Pollstar's North American top 200 tours and #1 in Latin tours by the same publication.
Live Nation Latin Touring, led by Schafer, shows no signs of slowing down as it continues to open and sell out multiple shows in USA, Canada, LATAM, and, most recently, Europe. In addition to continuing to work on Shakira's anticipated return, Schafer is breaking ground and establishing new territories such as Amsterdam, Germany, the UK, Portugal, and more.
Schafer's leadership in ushering in Latin musical talent that appeals to audiences of all generations is matched by his ability to build a strong team within Live Nation to support the growing list of record-setting events. That team includes representation of Latinos from various ethnic and cultural backgrounds. Schafer's understanding of the value of diversity has allowed him to make key hires across the US and Canada and integrate more women across all levels that he oversees at the company.