Ingrid Fajardo is a Guatemalan Miami-based social media manager and staff writer for Billboard Latin. Her job involves overseeing and executing social media strategies and marketing campaigns across Billboard Latin's social media platforms, planning the social media strategy for the Latin Music Week conference and Mujeres Latinas en la Música. Responsible for planning and implementing effective social media strategies for Billboard Latin and Billboard Español, ensuring the content reaches the target audience and achieves the desired objectives. Ingrid works closely with the team to develop engaging social media campaigns promoting Latin music, artists, and events. Her role involves creating and curating content, managing social media platforms, and analyzing data to optimize performance and engagement. She creates live Instagram experiences for Latin music premieres and tour takeovers, creating an immersive and engaging experience for fans and also responsible for the launch of a new franchise called "The Stars Behind the Star," which aims to showcase the untold stories of editors and industry figures who are not often in the spotlight, with a proven track record working with Latin music award shows, reality TV shows, Telemundo, and NBC's 360 symphony premieres. She is also a digital and social media content producer with over a decade of experience in the music and entertainment industry. In her previous role at Telemundo, Ingrid was a digital and social strategist for Telemundo's social media channels and produced content for popular shows such as La Voz US, Noticias Telemundo, Latin Billboards, and Latin AMAs. Also, she contributed to the digital and social media strategies for Telemundo's entertainment, daytime, and primetime programming.