Ricardo stands out as one of the main drivers of innovation integration in the creative industries in Latin America. Architect, Master in Innovation and Public Policy Manager with experience in Latam, Ricardo is also a member of the Mentor Network of Startup Chile, part of the Advisory Board of Wallifornia Music Tech in Belgium, and Executive Producer of ALAI CHILE, the South American chapter of the most important organization for copyright and intellectual property.

He founded BizarroLab, the first media & entertainment tech accelerator in Latam and CRT+IC, the first R&D center for the development of immersive content, a public-private project supported by Epic Games, Google Cloud Academy, Meta, and other important players in the technological innovation ecosystem.

Today he serves as CEO & Founder of Latin Merch an IP Management and Merch Operator company with activities in the whole LatAm region and also founder of creativecities.io, a digital XR agency, focused on world building and data visualization and new digital experiences in entertainment and sports.