Jesus Gonzalez
VICE PRESIDENT, CREATIVE, LATIN
Jesus Gonzalez is the Vice President, Creative, Latin, at Broadcast Music, Inc. (BMI). Based out of the company’s Los Angeles office, he oversees the Latin Creative team, helping to sign and develop new talent, assist BMI’s family of songwriters and publishers, and serve as a liaison between the Latin music community and the industry at large. Gonzalez also spearheads countless initiatives for the company including hosting BMI’s annual Latin Awards, curating showcases, moderating panels and working with industry partners to support and develop the careers of BMI’s Latin roster. Some high-profile signings and retentions under Gonzalez include Peso Pluma, Edgar Barrera, Bizarrap, Ryan Castro and Alvaro Diaz, among others. He’s also been featured on Billboard’s Latin Power Players List in 2022 and 2023.
Prior to joining BMI in 2021, Gonzalez spent nearly seven years at Universal Music Group, where he was most recently Senior Vice President of Brands & Partnerships. In that role, he spearheaded major collaborations between top Latin artists and global Fortune 500 companies, developed marketing plans around releases to amplify those partnerships and forecasted industry trends. During his tenure at Universal, he helped secure deals for internationally acclaimed performing songwriters, including J Balvin, Juanes and Luis Fonsi, with top brands such as Anheuser-Busch, Pepsi and Mastercard, to name a few. Other roles include a stint as Vice President of Music Partnerships working with Rogers & Cowan, FRUKT and Octagon under the Interpublic umbrella, and he was the Principal partner at Maleco Music, a music and brand consulting agency.
As a songwriter, Gonzalez played his first showcase at the BMI SXSW stage in 2005 and was a recording artist from 2003-2009. He is a member of the Recording Academy for the GRAMMY and Latin GRAMMY Awards. Gonzalez received a Bachelor of Arts in Political Science from the University of California, Riverside.
Jesus Gonzalez is the Vice President, Creative, Latin, at Broadcast Music, Inc. (BMI). Based out of the company’s Los Angeles office, he oversees the Latin Creative team, helping to sign and develop new talent, assist BMI’s family of songwriters and publishers, and serve as a liaison between the Latin music community and the industry at large. Gonzalez also spearheads countless initiatives for the company including hosting BMI’s annual Latin Awards, curating showcases, moderating panels and working with industry partners to support and develop the careers of BMI’s Latin roster. Some high-profile signings and retentions under Gonzalez include Peso Pluma, Edgar Barrera, Bizarrap, Ryan Castro and Alvaro Diaz, among others. He’s also been featured on Billboard’s Latin Power Players List in 2022 and 2023.
Prior to joining BMI in 2021, Gonzalez spent nearly seven years at Universal Music Group, where he was most recently Senior Vice President of Brands & Partnerships. In that role, he spearheaded major collaborations between top Latin artists and global Fortune 500 companies, developed marketing plans around releases to amplify those partnerships and forecasted industry trends. During his tenure at Universal, he helped secure deals for internationally acclaimed performing songwriters, including J Balvin, Juanes and Luis Fonsi, with top brands such as Anheuser-Busch, Pepsi and Mastercard, to name a few. Other roles include a stint as Vice President of Music Partnerships working with Rogers & Cowan, FRUKT and Octagon under the Interpublic umbrella, and he was the Principal partner at Maleco Music, a music and brand consulting agency.
As a songwriter, Gonzalez played his first showcase at the BMI SXSW stage in 2005 and was a recording artist from 2003-2009. He is a member of the Recording Academy for the GRAMMY and Latin GRAMMY Awards. Gonzalez received a Bachelor of Arts in Political Science from the University of California, Riverside.