Roberto Andrade
Roberto Andrade Dirak, the current Managing Director of Warner Music Latina, is recognized as a benchmark of excellence in the music industry, renowned for his unparalleled ability to transform raw talent into global phenomena.
His presence at Warner Music Latina since March 2022 has been extremely impactful. Andrade brought with him not only years of experience and connections, but an artist first mentality that has helped WML’s roster to feel not only supported but empowered. His focus is not simply to capitalize on current trends, but to forge new paths, identify and nurture raw talent, and position Warner Music Latina as the bastion of musical innovation on the global stage.
His position has allowed him to foster the development of artists such as Elena Rose, Blessd, Tiago PZK, Maria Becerra and many more, as well as the addition of Belinda, Mau y Ricky and Yandel to Warner Latina's roster.
At the center of Andrade's career milestones is his relationship with magnetic Colombian star, Sebastian Yatra. In a collaboration spanning more than half a decade, Andrade didn't simply manage Yatra; he shaped his trajectory. His transformation from an emerging artist to a global sensation, Yatra's meteoric rise to stardom can be attributed to Andrade's vision and dedication.
Andrade's career is tinged with a series of notable names that have become synonymous with the global renaissance of Latin music. He has propelled artists of the caliber of Ricky Martin, Wisin, Yandel, Chino & Nacho and Mau & Ricky. Whether through marketing, press or promotion, Andrade's distinctive touch is evident in the successes of these icons.
Digging into his illustrious career, one discovers Andrade's foundational years in the entertainment environment. A young radio and television enthusiast, his early passion was unmistakably aligned with music. While pursuing a degree in Business Administration, he showed his entrepreneurial spirit, independently managing Colombian rock sensation, The Mills. Under his aegis, the band reached remarkable heights in the Colombian music scene, cementing the foundations of their future successes.
Andrade's experience is not limited to artistic management. As Carlos Vives' personal and tour manager, he demonstrated a deep understanding of the logistics, nuances and demands of global touring. He also had a significant chapter with the live events company, Show Business and Entertainment, working with greats such as Maroon 5, R.E.M., Basement Jaxx, and Latin luminaries such as Los Fabulosos Cadillacs, Rosario Flores and Antonio Carmona.
But what really sets Roberto Andrade Dirak apart is not only his extensive resume, but his comprehensive approach to music. He is not just a talent scout or a manager; he is a mentor, a guide and often the strongest pillar of support for the artists under his wing. He discerns the pulse of the market, anticipates musical trends and aligns artistic strategies accordingly. This vision, combined with his operational prowess, has led to numerous success stories in the Latin music arena.
His contributions to the industry are not merely professional; they are deeply personal. Every artist he engages with, every project he undertakes, reflects his unwavering commitment to the art. This passion, combined with his vast knowledge of the industry, positions Roberto Andrade Dirak as an industry titan. As Managing Director of Warner Music Latina, he continues to captain the Latin music ship, steering it toward uncharted territory and unprecedented success.
His presence at Warner Music Latina since March 2022 has been extremely impactful. Andrade brought with him not only years of experience and connections, but an artist first mentality that has helped WML’s roster to feel not only supported but empowered. His focus is not simply to capitalize on current trends, but to forge new paths, identify and nurture raw talent, and position Warner Music Latina as the bastion of musical innovation on the global stage.
His position has allowed him to foster the development of artists such as Elena Rose, Blessd, Tiago PZK, Maria Becerra and many more, as well as the addition of Belinda, Mau y Ricky and Yandel to Warner Latina's roster.
At the center of Andrade's career milestones is his relationship with magnetic Colombian star, Sebastian Yatra. In a collaboration spanning more than half a decade, Andrade didn't simply manage Yatra; he shaped his trajectory. His transformation from an emerging artist to a global sensation, Yatra's meteoric rise to stardom can be attributed to Andrade's vision and dedication.
Andrade's career is tinged with a series of notable names that have become synonymous with the global renaissance of Latin music. He has propelled artists of the caliber of Ricky Martin, Wisin, Yandel, Chino & Nacho and Mau & Ricky. Whether through marketing, press or promotion, Andrade's distinctive touch is evident in the successes of these icons.
Digging into his illustrious career, one discovers Andrade's foundational years in the entertainment environment. A young radio and television enthusiast, his early passion was unmistakably aligned with music. While pursuing a degree in Business Administration, he showed his entrepreneurial spirit, independently managing Colombian rock sensation, The Mills. Under his aegis, the band reached remarkable heights in the Colombian music scene, cementing the foundations of their future successes.
Andrade's experience is not limited to artistic management. As Carlos Vives' personal and tour manager, he demonstrated a deep understanding of the logistics, nuances and demands of global touring. He also had a significant chapter with the live events company, Show Business and Entertainment, working with greats such as Maroon 5, R.E.M., Basement Jaxx, and Latin luminaries such as Los Fabulosos Cadillacs, Rosario Flores and Antonio Carmona.
But what really sets Roberto Andrade Dirak apart is not only his extensive resume, but his comprehensive approach to music. He is not just a talent scout or a manager; he is a mentor, a guide and often the strongest pillar of support for the artists under his wing. He discerns the pulse of the market, anticipates musical trends and aligns artistic strategies accordingly. This vision, combined with his operational prowess, has led to numerous success stories in the Latin music arena.
His contributions to the industry are not merely professional; they are deeply personal. Every artist he engages with, every project he undertakes, reflects his unwavering commitment to the art. This passion, combined with his vast knowledge of the industry, positions Roberto Andrade Dirak as an industry titan. As Managing Director of Warner Music Latina, he continues to captain the Latin music ship, steering it toward uncharted territory and unprecedented success.