As a part of the founding team and Managing Director for North and South America at Round Group, Ray Uscata plays a key role in driving the agency’s expansion across the US and Latin American markets. Since the inception of Round in 2020, Ray has been instrumental in shaping its growth and building its innovative service offerings. Now based in Medellin, Ray leads a fast-growing team that has already executed high-impact campaigns for artists like Feid, Sabrina Carpenter, Harry Styles, Rauw Alejandro, Shakira, J Balvin, and Myke Towers.

With a deep passion for data-led strategies, creator marketing, and developing tech products to support clients, Ray has fostered strong partnerships with platforms like TikTok and Meta. His unique international background, combined with a commitment to innovation, helps Round deliver impactful results for clients across diverse markets.

Round's work has earned recognition in Billboard, and Round has been shortlisted for the Campaign Media Awards in the Product and Innovation category.