Andrea Portela is a seasoned executive with over 16 years of experience in various roles across the music industry. She launched her career at Sony Music Entertainment, where she held key roles in Digital Streaming Partnerships, driving growth and innovation across platforms.

In addition to her extensive industry experience, Andrea holds an MBA from Penn State, which has further sharpened her ability to align business goals with cutting-edge market trends and deliver impactful results in highly competitive environments.

Andrea currently heads Apple Music Marketing for Latin, Dance/Electronic, and Classical audiences and culture. Andrea continues to drive business growth and push boundaries through innovative activations. With a deep understanding of these diverse audiences, she has delivered groundbreaking marketing campaigns that have resonated globally.

Now over 5 years at Apple, Andrea has led successful brand launches and helped reshape narratives that impact cultures throughout music. Her unique ability to merge creativity with strategy has allowed her to set new standards in the realms of marketing.